Playing to Win

A Teleconference Series for Multiline Field Leaders Sponsored By:

Create a New Vision of Leadership (10/20/11)
What does it take to motivate your agents to go above and beyond? Should you create pressure through accountability or empower through expectations? How do you translate corporate strategies into value propositions for your agents? In this first teleconference of a 3-part series, we’ll explore what it takes to lead and succeed in today’s multiline environment.

Commoditization! Redefine Your Strategic Advantage (12/15/11)
Closing ratios have dropped dramatically. Agents are struggling to compete against the massive advertising campaigns being waged by the direct writers. It is not business as usual, commoditization is real! In this interactive session, industry veterans Kyle Brock, Farm Bureau Financial Services and Mike Washburn, American National Insurance Company will share the successful strategies employed by their field leaders and agents to fight and win the commoditization battle.

Arm Your Agents with the Power to Protect: Fight Commoditization with Tactics that Build Trust (2/16/12)
Many multiline agents, especially those struggling to succeed, find the pressures of commoditization challenging to overcome. Many agents are leaving the business due to loss of income. In this interactive session, industry veterans will share the strategies and tactics they use to help their agents fight and win against the cookie-cutter approach to protection and price-centric advertisements being waged by the direct writers. Learn how these industry leaders use simple, effective tactics that change the sales process from being purely transactional to an educational process that helps their clients make better, informed decisions so that when tragedy strikes, they are truly prepared.

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